Long Tail Marketing in Video Games
Video game companies have traditionally been on the leading edge of supporting their community and providing tools to extend their products. This was started by ID with the release of Doom, and the large MOD community that grew up around it. Today there may be thousands of modifications developed by individuals and groups that extend the capability and play length of the most popular video games. These developments then push consumers to purchase the games sometimes years after they were first made available, extending the sales cycle well beyond the traditional Christmas push.
Another long tail method that video game developers are using to great success is in releasing website development kits. These kits allow tens of thousands of players to create fan websites featuring artwork and materials provided by the game developer. These sites' enthusiasm for the game provide free publicity and marketing for the game before it comes out and years afterwards.
We all know that word of mouth is one of the strongest ways of securing new customers, in my experience building websites it accounts for over 90% of our customers. These video game companies are harnessing that power and supporting it's development. Imagine if your company could have thousands of customers singing your praises and building content related to your products.
Maybe this is why product recommendations seem to be such a powerful tool. I'll be thinking more about this, and ways to apply it to online businesses. Some of our current customers are starting to build these communities. An update with ideas and results will be coming in the next few weeks.
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Many people have played video games at some point. With each generation born, more are exposed to online gaming. The video game industry is more than likely going to keep growing over the next few years and you should stay up-to-date with new trends.
Try downloading a game demo prior to purchasing the actual game so that you can determine if you're going to enjoy it. Previewing a game can help you see whether you wish to buy the full version or not. Be careful, though, where you download the game from. Only download from a well-known site to avoid problems with your computer.
Create a safe online gaming environment for your kids. Keep track of the people they're playing with. Certain unsavory individuals have been known to reach children via online video games. It is up to you to protect your children and limit their playmates to those you both know.
Before you allow your children to play a video game, ensure you know its rating. Some games have violent content and are meant for people that are over 18. Violence can give your children the wrong values, which may show later in life. Try to refrain from online gaming that promote violence for your children's sake.
Be careful when it comes to playing online games. You will sometimes have to pay monthly fees in order to gain access. If you have a child who wants to join an online-gaming site, then you should check it out first. Find out if there are any fees, and if so, whether the game is worth it.
When buying for children it is important to check ESRB ratings. Some games may look like they are aimed at children but have objectionable content that is not apparent from the box or other promotional materials. Check the rating and read some reviews to see what others say.
Never clean your system, no matter the age, with strong cleaners. Lightly blowing can help to remove dust, and this is often all it takes to get things up and running. You can destroy your console if you use harsh chemicals on it.
Sequels don't always suck. Game sequels are usually better than the original games. To get some background material about the story, just read the box. As well, you can find intelligence about the initial game by reading the reviews about it online.
You should make sure you seek nourishment when playing your video games. Computer Games can get someone away from reality, even to the point where they are forgetting to take care of their basic needs. When you are playing video games, remember to drink a lot of water because dehydration can make you ill.
It can be tempting to go all out buying expansion packs, add-ons and upgrades for your new game. This can get very pricey! Instead, be disciplined with your spending. Check out what you've got in the game you bought and only add on what you can afford.
Figure out how to operate the safety and parental controls of any gaming system that comes into your home. You can likely make adjustments that keep kids from viewing mature content. Some allow each gaming profile to be customized separately, allowing adults to enjoy games not meant for younger audiences.
Video gaming are definitely here to stay. It's a great hobby and can keep your family and you entertained. If gaming sounds like something fun and interesting to you, then heed the advice you learned here, and use it whenever you take up this hobby.
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