Tuesday, January 04, 2005

Google Adwords - Long Tail Marketing in Action.

The Google Adwords program, which allows website owners to host content sensitive Google powered advertising, is a perfect example of the Long Tail effect at work. There are conservatively a million websites running the Google Adwords program. These websites together bring in a staggering amount of money to Google.

Based on online financial reports it is impossible to ferret out how much of Google's 1 billion dollars in ad sales comes from it's own search engine delivered advertising versus the adwords program. However, leading financial and search engine industry experts put it's breakdown to nearly 50/50. Gooogle also has rolled out graphical advertisements on external sites using its Adwords program. Something that it has yet to do on Google.com

The message is clear, companies that have been able to leverage the power of Long Tail Marketing have continued to survive and thrive throughout the dot bomb boom, and gain market share as their less savvy competitor's slipped away.

65 Comments:

At 2:38 PM, Blogger Scott said...

Hi Josh -- have you checked out John Battalle's "Sell Side Advertising?" It takes Adsense and Adwords to the next level. I think marketing in the long tail will involve a more customizeable approach than what Google currently affords. As publisher in the new world of disaggregated advertising, one has no control over which ads appear on their sites. Because those of us in the long tail are more engaged with our readers, Sell Side advertising enables us to have a say in what ads are displayed. Which I think is better than an algorithm.

 
At 2:52 PM, Blogger Josh said...

Scott,

I haven't had a chance to check out Sell Side Advertising, but I'll make sure that I do. From a personal level, I'm not that concerned about making any revenue from my Google Adwords stream. In fact I've purposely put it about as far down the page and as integreated as possible. The reason why I'm running the ads has more to do with search engine optimization. I discovered, and wrote a piece within www.webpronews.com that by using Google's advertising program, websites get out of the "sandbox mode" and indexed much quicker.

I feel my blogs are like an obscure track from a no name band on rhapsody. I won't be quitting my day job any time soon, but with my site and the millions of others out there, Google is generating a significant amount of revenue.

 
At 5:43 PM, Blogger Scott said...

"Trickle Up"... I like that (guess that comment was from your comments on my blog). Yes didn't mean to say you should change your Google placement ... but in thinking big picture it would be a good move by a major to incorporate sell side into their model. It would just take greater advantage of the long tail. IMHO. Look forward to reading more of your blog.

 
At 5:29 PM, Anonymous Anonymous said...

I have been to your site and I too am working very hard at adsense profits to increase my revenue. I am also looking into many NEW ways to utilize the design to further direct people to follow my ads.
adsense profits

 
At 5:36 AM, Blogger poser Guy said...

Does Making $5000 A Month Appeal To You?
Google Adwords

 
At 3:45 PM, Blogger poser Guy said...

Does Making $5000 A Month Appeal To You?
Google Adwords

 
At 11:57 PM, Blogger cc Infopage said...

Hello,

I am searching around for fresh information
for my cc Infopage.
This website contains 30,000 Information Pages about all kind of subjects.

I just wanted to let you know that I read your blog. I hope you enjoy "Blogging" as much as I do.

I wish you all the luck I can, keep the good work going!

Kind regards,
Jos
http://www.infopage.cc

Today's Tip: Visit cc Infopage about google

 
At 12:28 AM, Blogger blaze said...

Great info about google adsense forum I have a lage interest also and have a site about google adsense forum please feel free to check it out.

 
At 1:51 PM, Blogger doer said...

Just found your blog, it's great! I also have a web site related to Google Adwords ebooks and software.Thanks!

 
At 2:10 AM, Blogger Gordon said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

 
At 2:18 PM, Blogger Web Hosting said...

Hey, you have a great blog here! Well presented.

I have a net web hosting site/blog. It pretty much covers net web hosting related stuff.

Again great blog mate!!

 
At 10:22 PM, Blogger Free Traffic System said...

Hello,

I liked your blog. I found many interesting information here.
I also give free info about currency forex newforextrading.com online trading trading on my
href="http://www.WebTradingSystem.com">Forex Trading System
site.

If you have time please visit my web site to get some free currency forex newforextrading.com online trading trading
information.

Kind regards,
Nick

 
At 11:05 PM, Anonymous Anonymous said...

Great blog! sometimes funny, always informative. I have added you to my bookmarks and will be checking back often, please keep posting this great information

I have a site about small business web hosting

Come and check it out if you get time :-)

 
At 9:08 PM, Anonymous Anonymous said...

Great site about tampa web development Keep up the good work! website design bathurst

 
At 12:18 AM, Blogger Internet Marketer Azhar said...

Hi :)

You have a great blog! I'll be sure to bookmark it and visit regularly, keep up the great work!

Please visit my site if you get some time: make money now at home online

 
At 12:04 PM, Anonymous Anonymous said...

Very cool blog you got! I just added you to my bookmarks!

I have a great article resource you might want to check out.

 
At 3:35 PM, Blogger hassan said...

Hi :)

You have a great blog! I'll make sure to bookmark it and visit regularly. Keep up the great work!

Please visit my site if you get some time: Resell Rights eBooks

 
At 5:19 PM, Anonymous Anonymous said...

I discuss this topic daily myself. I also have a website that talks about web hosting php mysql related things. Go check it out if you get a chance.

 
At 11:28 PM, Blogger Shia Source said...

Hi :)

You have a great blog! Keep up the good work! I'll be sure to visit regularly.

Please visit my site if you get some time: Shia

 
At 8:57 PM, Blogger Web Hosting Ecommerce Info said...

Back To School business web site hosting Web Hosting By: rodney ringler Its that time of year again when kids, teens, and adults head back to school. Its a time of renewing. A time for. business web site hosting Web Hosting! This might sound odd to a...business web site hosting

 
At 10:42 PM, Anonymous Anonymous said...

free and easy internetjob for everybody in the world Webmaster

 
At 1:43 AM, Blogger lovetips2006 said...

I enjoyed reading your blog. There is a lot of useful information about california seo in it. We offer Turnkey Websites and Reliable Hosting. We also provide a blogging service that will help your site get indexed fast and keep the search engines visiting your site. Click here for more information about california seo.
Thank you
TWP Admin

 
At 8:50 AM, Anonymous Anonymous said...

small business web hosting Web Hosting Ecommerce Your source for the latest in the small business web hosting industry, small business web hosting News, links and latest small business web hosting developments.

 
At 2:46 PM, Blogger Johnny said...

hello, your blog is interesting to read, I have a website about internet marketing, it should be helpful to you in making more web money. This is a global trend that more and more people can make a living online, so make sure you visit it.

 
At 8:19 PM, Blogger Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a php nuke script site/blog. It pretty much covers php nuke script related stuff.

Come and check it out if you get time :-)

 
At 2:16 AM, Blogger Google Page Rank 6 said...

Want more clicks to your Adsense Ads on your Blog?

Then you have to check out my blog. I have found a FREE and Legitimate way that will increase your earnings.

Come Check us out. How to Boost Your AdSense Revenue

 
At 2:20 AM, Blogger Gordon said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

 
At 8:15 PM, Blogger hassan said...

Hi :)

You have a great blog! Keep up the great work, and I'll be sure to visit regularly.

I have a Resell Rights eBooks related site, check it out if you get some time!

Look forward to reading more of your insightful posts :)

 
At 8:46 PM, Blogger . said...

I just came across your blog, and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a managed forex blog, so I know what I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

 
At 10:05 AM, Anonymous Anonymous said...

The Google Site Map Maker is a software that runs on your PC and makes Google site maps for you quickly and easily. GoSiteMap.com will help you get indexed on Google.

 
At 11:52 AM, Blogger Johnny said...

Hello, just visited your blog, it's informative. I have a adwords consultant georgia google related website, which informs you about useful ebooks about how to use Google Adwords in a more skilful way

 
At 3:23 PM, Blogger . said...

I just came across your blog, and wanted to drop you a note telling you how impressed I was with the information you have posted here. I also have a forex software blog, so I know what I'm talking about when I say your site is top-notch! Keep up the great work, you are providing a great resource on the Internet here!

 
At 5:59 PM, Anonymous Anonymous said...

Hi,

Just browsing around the net for forex trading strategy and came across your blog. I've been trying to add as much info as I can about forex trading strategy on my site. But must admit I get a bit confused... there's just some many sites, tips, information ... you name about forex trading strategy it's hard to know where to begin!
I'm thinking of adding a forex trading strategy on my site, when I do, your all more that welcome to come a leave tips and help...

Until then take care!
Steward.

 
At 6:59 PM, Anonymous Anonymous said...

If you want to build your own blog hosting community you can find interesting our Blog PHP Script

 
At 7:52 PM, Blogger TWPAdmin said...

I enjoyed reading your blog. There is a lot of useful information about ecommerce web site hosting in it. We offer Turnkey Websites and Reliable Hosting. We also provide a blogging service that will help your site get indexed fast and keep the search engines visiting your site. Click here for more information about ecommerce web site hosting.
Thank you
TWP Admin

 
At 8:57 AM, Blogger Johnny said...

Traffic is the life of every website. This free traffic handbook is helpful and update, read it carefully and apply the methods it mentioned, your website traffic will boost!

 
At 8:06 PM, Blogger Ideas500 said...

Finally a interesting blog. I have a site
about photo hosting if your
interested in learning more about or getting
some free info. on photo hosting check it out.

 
At 11:10 PM, Blogger TWPAdmin said...

I enjoyed reading your blog. There is a lot of useful information about web video hosting in it. We offer Turnkey Websites and Reliable Hosting. We also provide a blogging service that will help your site get indexed fast and keep the search engines visiting your site. Click here for more information about web video hosting.
Thank you
TWP Admin

 
At 1:01 AM, Blogger Brian said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a web internet marketing site/blog. It pretty much covers web internet marketing related stuff.

Come and check it out if you get time :-)

 
At 5:11 AM, Anonymous Anonymous said...

Wow, I really like this one. I have a website that talks mostly about yahoo seo You should check it out sometime.

 
At 5:05 AM, Anonymous Anonymous said...

Great Blog you have here! I am going to bookmark this one....

If your looking for **free traffic**

**auto-surf**
Check this one out :-)

 
At 7:56 AM, Blogger tipsonrelationships said...

I enjoyed reading your blog. There is a lot of useful information about search engine submission service in it. We offer Turnkey Websites and Reliable Hosting. We also provide a blogging service that will help your site get indexed fast and keep the search engines visiting your site. Click here for more information about search engine submission service.
Thank you
TWP Admin

 
At 3:56 PM, Blogger doer said...

Hey, you have a great blog here! I'm definitely going to bookmark you!
I have a forex system site. It pretty much covers Forex related stuff.

 
At 6:40 PM, Blogger Webmaster said...

Interesting blog about adwords. I like to find more info on adwords for my professional money making businessblog.

 
At 12:11 AM, Blogger officialloversguide said...

I enjoyed reading your blog. There is a lot of useful information about web hosting in it. We offer Turnkey Websites and Reliable Hosting. We also provide a blogging service that will help your site get indexed fast and keep the search engines visiting your site. Click here for more information about web hosting.
Thank you
TWP Admin

 
At 1:19 AM, Blogger KaptainMoney said...

This home based business blog sure
has helped me. Thanks...Maybe my site
about home based business can
help you or you visitors too!

 
At 9:35 AM, Blogger Infactahost.com said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a advertising internet marketing online trafficsource.us site/blog. It pretty much covers advertising internet marketing online trafficsource.us related stuff.

Come and check it out if you get time :-)

 
At 7:52 PM, Blogger Goodman441 said...

Hello and thank you for welcoming me to this adsense earn money blog. As a fellow webmaster i am always in need of good traffic. Please visit my site at: www.ickaboo.com when you have a chance.

 
At 8:57 PM, Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you! The information and Internet marketing product evaluations that you provide are great for beginner webmasters.

Now, I have a related better business bureau online site/blog. It pretty much covers better business bureau online related stuff. In addition, I supply the secrets that I used to make $12,124 from Google Adsense last month.

Come and check it out if you get time :-)

 
At 11:57 PM, Anonymous Anonymous said...

Hey, you have a great blog here! I'm definitely going to bookmark you!

I have a personal web hosting services site/blog. It pretty much covers personal web hosting services related stuff.

Come and check it out if you get time :-)

 
At 1:18 PM, Anonymous Anonymous said...

Yo, This blog is pretty neat. You should check out mine sometime. It pretty much covers idea to make money from home related stuff.

 
At 6:23 PM, Blogger Johnny said...

Hello, your blog is inmformative, I just found a brand new forex trading system using both Mathematical and psychlogical approch, hope you can visit and it will be useful to your trading life.

 
At 6:51 PM, Blogger Gordon said...

Hello, just visited your blog, it's informative. I also have a website related togoogle adsense software. So make sure you visit and hope it's useful.

 
At 10:21 PM, Anonymous Anonymous said...

Need traffic? get thousands of visitors, I got it, you need it adult adult advertising content

 
At 3:50 PM, Anonymous Anonymous said...

Hello,

Just thought I would check out your blog.
I am new to blogging. I hope you don't mind me posting to your blog. If you are interested in checking out my blog and making a post that would be great.

I have a cart hosting shopping web site/blog. It pretty much covers ##WEB HOSTING## related stuff.


Thanks,
Ed

 
At 7:22 AM, Blogger daniel said...

Sweet blog! Do the chickens have large talons? Sorry for Napolean Dynamite quote but I am in a great mood today. Also I love to see blogs that are useful and your blog falls right into that catergory. I took the liberty to add you to my favorites. Hey you might want to do the same for I update my site with new articles and info monthly. Blah, maybe you don�t! Anyways, have a great day and again very very good blog! Many thanks from best web hosting.

 
At 11:42 AM, Blogger Make Money Home Based Business said...

Creative blog. I just kept looking at it over and
over! Im always looking for blogs like this!
Stop by and look at my home based business australia blog site.

 
At 9:54 AM, Blogger Xenical-Pev said...

pay for rank search engines The next few

 
At 7:12 AM, Anonymous currency trading strategy said...

Hey what's up, just letting you know that someone from C.A. read your blog!

Regards,
Charles
currency trading strategy

 
At 3:15 PM, Blogger Bloggerbiz said...

Your Blog is fine , adwords tools is important to PPC advertising profit

 
At 1:28 AM, Blogger Earn A LifeTime of Income From Anywhere! said...

Got a couple of ideas based on what I saw on your blog. Thanks,Steve @internet education

 
At 4:45 PM, Anonymous dvd troubleshooting said...

black mold exposureblack mold symptoms of exposurewrought iron garden gatesiron garden gates find them herefine thin hair hairstylessearch hair styles for fine thin hairnight vision binocularsbuy night vision binocularslipitor reactionslipitor allergic reactionsluxury beach resort in the philippines

afordable beach resorts in the philippineshomeopathy for eczema.baby eczema.save big with great mineral makeup bargainsmineral makeup wholesalersprodam iphone Apple prodam iphone prahacect iphone manualmanual for P 168 iphonefero 52 binocularsnight vision Fero 52 binocularsThe best night vision binoculars here

night vision binoculars bargainsfree photo albums computer programsfree software to make photo albumsfree tax formsprintable tax forms for free craftmatic air bedcraftmatic air bed adjustable info hereboyd air bedboyd night air bed lowest pricefind air beds in wisconsinbest air beds in wisconsincloud air beds

best cloud inflatable air bedssealy air beds portableportables air bedsrv luggage racksaluminum made rv luggage racksair bed raisedbest form raised air bedsaircraft support equipmentsbest support equipments for aircraftsbed air informercialsbest informercials bed airmattress sized air beds

bestair bed mattress antique doorknobsantique doorknob identification tipsdvd player troubleshootingtroubleshooting with the dvd playerflat panel television lcd vs plasmaflat panel lcd television versus plasma pic the bestThe causes of economic recessionwhat are the causes of economic recessionadjustable bed air foam The best bed air foam

hoof prints antique equestrian printsantique hoof prints equestrian printsBuy air bedadjustablebuy the best adjustable air bedsair beds canadian storesCanadian stores for air beds

migraine causemigraine treatments floridaflorida headache clinicdrying dessicantair drying dessicantdessicant air dryerpediatric asthmaasthma specialistasthma children specialistcarpet cleaning dallas txcarpet cleaners dallascarpet cleaning dallas

 
At 1:19 PM, Anonymous Anonymous said...

Hello !.
You may , probably curious to know how one can reach 2000 per day of income .
There is no initial capital needed You may start earning with as small sum of money as 20-100 dollars.

AimTrust is what you thought of all the time
The firm represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with offices everywhere: In USA, Canada, Cyprus.
Do you want to become a happy investor?
That`s your chance That`s what you wish in the long run!

I`m happy and lucky, I started to take up real money with the help of this company,
and I invite you to do the same. It`s all about how to choose a correct partner utilizes your funds in a right way - that`s it!.
I earn US$2,000 per day, and my first deposit was 1 grand only!
It`s easy to get involved , just click this link http://ehawipew.kogaryu.com/jupyru.html
and go! Let`s take our chance together to feel the smell of real money

 
At 6:48 AM, Blogger ryan said...

Great subject. I have been playing around with the idea of the comment structure recently.

part time job

 
At 6:03 AM, Anonymous Anonymous said...

Тhat iѕ a gooԁ tip espeсіаlly to thοse fresh to the blogosphere.

Short but verу accurate infοrmatiοn… Thanks
for sharing this onе. A must гead аrticlе!


My web-site: pure leverage empower network

 

Post a Comment

<< Home

Google