tag:blogger.com,1999:blog-99033952012-01-26T08:05:27.729-05:00Long Tail MarketingLong Tail Marketing is a technique to increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets. It has implications within search engine marketing, online selling and advertising purchases.Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.comBlogger171100tag:blogger.com,1999:blog-9903395.post-1147120254868977852006-05-08T16:30:00.000-04:002006-05-08T16:30:54.953-04:00Another Blu-Ray Delay - No Double-Sided Blu-Ray Discs Til JuneAnother delay in the Blu Ray format, no double sided discs until June, when the first players may or may not arriveread more | digg storyJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com9tag:blogger.com,1999:blog-9903395.post-1145647113988469662006-04-21T15:18:00.000-04:002006-04-21T15:18:34.060-04:00Care About Your Rights and DRM... Support These IPAC Endorsed CandidatesWe are rapidly approaching midterm elections. Protect your rights by supporting candidates that are tech-savvy and stand up to the RIAA & MPAA. This is the most important thing you'll probably do this year.read more | digg storyJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com1tag:blogger.com,1999:blog-9903395.post-1144785758590307212006-04-11T16:02:00.000-04:002006-04-11T16:02:38.770-04:00Computers Hijack Washington State Quarter DesignSomeone must really like the Native American Quarter design, to the point that they wrote a program to cast thousands of votes at the rate of 100/minute. Voter rights group call for a paper trail and accountability.read more | digg storyJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com0tag:blogger.com,1999:blog-9903395.post-1143839628995250212006-03-31T16:13:00.000-05:002006-04-04T16:17:44.866-04:00Amazing Way to View Census & Economic Data Combined with MappingI just stumbled on this site and was really impressed with the way that you can compare regions and economic data. Pretty nifty!read more digg storyJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com0tag:blogger.com,1999:blog-9903395.post-1107455199709725242005-02-03T13:26:00.000-05:002005-02-03T13:26:39.710-05:00Off topic - I have a Bunch of Gmail Invites for Everything eCommerce Readers.I have a bunch of Gmail invites. If you are interested, just email joshualwood@gmail.com with a little note that you'd like an invite and I'll send one on its way.Big update coming soon, check back in the next day or two.
Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com141tag:blogger.com,1999:blog-9903395.post-1106758507455501082005-01-26T11:43:00.000-05:002005-01-26T11:56:03.326-05:00Long Tail Marketing in Video GamesVideo game companies have traditionally been on the leading edge of supporting their community and providing tools to extend their products. This was started by ID with the release of Doom, and the large MOD community that grew up around it. Today there may be thousands of modifications developed by individuals and groups that extend the capability and play length of the most popular video games.Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com181tag:blogger.com,1999:blog-9903395.post-1106086700185691592005-01-18T17:12:00.000-05:002005-01-18T17:26:23.896-05:00Ebay, Amazon and Other Companies Using Long Tail Marketing in Adsense BuysAs part of my investigation into long tail marketing, I have been dooing oodles of Google searches on a wide variety of topics. One thing I have discovered, and many of you have as well is that Ebay and Amazon are buying up lots of really strange adsense words.
A search for Lint brings up this ad.
Lint
Lint for sale. aff
Check out the deals now!
www.eBay.com
hmm., I've never considered selling Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com47tag:blogger.com,1999:blog-9903395.post-1105717540360593392005-01-14T10:23:00.000-05:002005-01-14T10:58:27.183-05:00The Long Tail of Everything Ecommerce
After reviewing an article on the long tail of torrent files, I thought it might be fun to analyze the amount of traffic sent to Everything Ecommerce by the address of the site sending the traffic. I sorted the 588 referrers received since the site launched 3 weeks ago by frequency. The resulting graph shows a website with an extremely long tail. The top 15 sites (2.5%) account for 50% of the Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com47tag:blogger.com,1999:blog-9903395.post-1105646499801730612005-01-13T14:42:00.000-05:002005-01-13T15:01:39.800-05:00The Journey to Getting Published - The Long Tail of the Publishing Industry.I have begun to put together a book that covers the ways that online stores can thrive through better design, development and long tail marketing. The unique part about the book is that it's told from an insider's perspecive and chronicles the success and failures of over 100 online stores. The annoted outline is completed as well as the beginings of the first chapter. I've also completed the Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com27tag:blogger.com,1999:blog-9903395.post-1105568923865665882005-01-12T17:25:00.000-05:002005-01-12T17:28:43.866-05:00Analysis of BitTorrent Files Illustrates the Long TailIn case you haven't seen it yet, there is an interesting analysis of BitTorent distributions that shows a very very long tail. This analysis was done prior to the crackdown by the RIAA of Supernova and other of the top torrent distributors. I can't wait to see the followup a few months from now that will track usage after the shutdown of these major sites.
If only 4% contained 80% of the filesJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com15tag:blogger.com,1999:blog-9903395.post-1105458260863769762005-01-11T10:41:00.000-05:002005-01-11T10:44:20.863-05:00Trickle-up economics!Chris Anderson is currently working on a book about The Long Tail concept that he first wrote about for Wired. Recently he asked what definition of The Long Tail best captured its true meening. He is sitll working on honing the definition, but under best slogans you'll see one by yours truely.
Best Slogans:
“Trickle-up economics!”—Joshua Wood
Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com19tag:blogger.com,1999:blog-9903395.post-1105357333404082952005-01-10T06:29:00.000-05:002005-01-10T06:42:13.403-05:00Long Tail Marketing - The key to long term success?I have spent a lot of time recently thinking about long tail marketing. Reflecting back on my own customers over the last decade it occurred to me that the ones who flourished, the ones who survived the downturn all utilized long tail techniques. It may have been something as simple as they had a wishlist that was searchable leading to the creation of 1000 tails into their site. Maybe they set upJoshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com24tag:blogger.com,1999:blog-9903395.post-1105023216662738542005-01-06T09:48:00.000-05:002005-01-06T09:53:36.663-05:00From Everything eCommerce:Simple Things You Can Do to Maintain Your Site's Long Tail Everything Ecommerce just published an article on ways that online stores can make their website's tails longer. The practical advice will produce results with almost no cost. The ways to take advantage of Long Tail Marketing include: Preserving Existing Links, Upsell from Discountinued/Out of Stock Products instead of removing them, and finally establish an affiliate program.
Read the whole Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com118tag:blogger.com,1999:blog-9903395.post-1104940546905387102005-01-05T10:47:00.000-05:002005-01-05T14:29:39.180-05:00Welcome fellow Long TailersI was pouring through the traffic logs of my new blog and I saw a bunch of referrers coming from longtail.typepad.com. It seems that Chris Anderson has linked to me from his blog. I just want to thank Chris for sending me traffic my way. I read his article in Wired with interest, and it really got me thinking about the hundreds of online stores that I've built over the years. Some succeed and Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com7tag:blogger.com,1999:blog-9903395.post-1104890733674896592005-01-04T23:50:00.000-05:002005-01-05T10:47:31.756-05:00Google Adwords - Long Tail Marketing in Action.The Google Adwords program, which allows website owners to host content sensitive Google powered advertising, is a perfect example of the Long Tail effect at work. There are conservatively a million websites running the Google Adwords program. These websites together bring in a staggering amount of money to Google.
Based on online financial reports it is impossible to ferret out how much of Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com64tag:blogger.com,1999:blog-9903395.post-1104687013543621962005-01-02T12:27:00.000-05:002005-01-02T12:30:13.543-05:00From Everything eCommerce:The Long Tail Part 2: Why Search Engines Love Blogs This whole long tail thinking has really gotten me excited. If you have been studying search engine marketing and strategies, I'm sure you've come across the idea that search engines, especially Google love blogs. This was actually the reason this blog was started in the first place, as a way of capturing traffic. It was on blogs that things like Googlebombing first started. I think high ranking Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com19tag:blogger.com,1999:blog-9903395.post-1104686812590833342005-01-02T12:09:00.000-05:002005-01-02T12:31:11.783-05:00Welcome to Long Tail Marketing.Long Tail Marketing is a term coined by Wired Magazine editor Chris Anderson. It is a way to economically increase revenue from hundreds, thousands, or hundreds of thousands of niche markets.
Forget squeezing millions from a few megahits at the top of the charts. The future of entertainment is in the millions of niche markets at the shallow end of the bitstream.
successful long tail marketers Joshhttp://www.blogger.com/profile/15531529562610106231noreply@blogger.com16